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Per-Agent Custom Websites

A site for every agent, on one MLS connection

Each agent gets their own domain, headshot, bio, and listing search, all managed from the roster page and all running off the brokerage's existing MLS data.

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Built for
Brokerage owner / team lead
Also for
Individual agent wanting a personal IDX site (managed by their broker)

What it does

Per-Agent Custom Websites lets a brokerage spin up an individual IDX microsite for every agent on the roster, with custom domain, bio, headshot, and listing search included. The broker manages everything from the roster page; each agent site reuses the brokerage's MLS connection and listing data while showing the agent's personal branding and URL.

Key capabilities

  • Custom domain per agent
  • Pick a template for the agent's microsite layout
  • Headshot upload with automatic cleanup of replaced images
  • Bio and display name independent of the MLS source data
  • The agent's name, photo, bio, contact details and social links sync to GoHighLevel custom values
  • Domain is wired to the right MLS account automatically, so there's no manual setup
  • Works for MLS-roster agents and external (non-MLS) agents alike

Good to know

  • Custom domain DNS configuration is the responsibility of the brokerage or agent; AeroIDX stores the domain value but does not manage DNS records
  • Template options are defined by the platform; custom HTML/CSS templates are not supported through this interface
  • The GoHighLevel sync needs a GoHighLevel connection on the brokerage account

Why teams choose this

  1. Every agent gets a professional IDX site without the brokerage needing a web developer for each one

  2. Custom domains mean agents present a personal brand while the brokerage retains central control

  3. The agent's profile in GoHighLevel stays up to date automatically when their site details change

  4. Works for external (non-MLS) agents too, so the brokerage is not constrained by MLS roster coverage

  5. All sites draw from the brokerage's MLS data connection, so there's no separate IDX setup per agent

Related features

Roster Management

Roster entries are the source records that drive per-agent sites
Roster-to-GHL Sub-Account Mapping

GHL subaccount connection enables CRM automation for each agent's site
Agency Dashboard

Agencies can provision per-agent sites across all client brokerages

See Per-Agent Custom Websites in your stack

Live demo, no commitment. We'll show you how this fits with HighLevel, Follow Up Boss, and your MLS.

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